You’ve Done the Training. You’ve Made the Investment.
And You Are The Specialist
Let's face it. It's become harder and harder for most ODs to depend on optical sales to do all the heavy lifting when it comes to generating revenue. This pressure, combined with the goal of helping more patients in truly profound ways, is why you've chosen to focus on medical services such as:
• Vision Therapy/ Neuro-Optometric Rehabilitation
• OrthoK / Myopia Control
• Scleral Lenses and Custom Contacts
• Dry Eye
• Low Vision*
So, What Does it Take To Drive Sales Besides
A Beautifully Designed, Persuasive Website?
What Exactly Is ODSpecialty?
A Comprehensive, Robust Marketing Program
We Leverage the Power of Video
The goal of ODSpecialty is to leverage the power of your website to boost your online presence with well-researched and authoritative content. We turn your website into an in-depth resource which engages and educates visitors while positioning YOU as the local expert.
A Fine-tuned SEO Strategy
Not so many people search for "vision therapy" or "scleral lenses", but they do search for "vision problems after a concussion" and "contact lenses for keratoconus" We fine-tune our content for each applicable patient type for each specialty you offer.
Priority Patient Building
If you offer vision therapy or myopia management, being the pediatric practice in your area is a top priority. If you have a Dry Eye practice, targeting women aged 40-60 is the priority. We develop the patient base that will grow your specialty practice.
Strong relationships with other professionals drives referrals: ophthalmologists, rheumatologists, corneal specialists, guidance counselors... You will receive a comprehensive referral building package and strategy.
You Won’t Have to Explain What You Do to Us
Because We Are Eye Care Specialists Too
With ODSpecialty, you will be paired with an expert Marketing Manager, who has trained specifically on the ins and outs of marketing your specialty service/s. From visual problems occurring post-TBI to scleral lenses for keratoconus or athletes, we understand exactly what it is you do and who can possibly benefit from your expertise. This allows us to reach the widest audience of potential new patients, parents, and referring professionals possible.
ODSpecialty: Is Proven To
Get You Results (New Patients)
We Make you the Local Expert
We Leverage the Power of your Website
We boost your online presence with well-researched and authoritative content. We turn your website into an in-depth resource for each and every specialty you offer. The information is engaging and educates visitors while positioning YOU as the local expert with a wide range of interesting and informative content that provides a valuable resource to your visitors.
Expanding your Audience
Expanding Patients Travel Radius
In most urban areas, no one will travel all that far for a regular eye exam. But for specialty services, you can cast a wider net to capture a broader audience. Depending on the number and proximity of competitors, focus on surrounding cities that patients might conceivably reach you from rather than simply local neighborhoods. In our experience, someone with Keratoconus, severe dry eye or a brain injury will travel a long distance for effective treatment with a doctor they see as an expert.
So, How Much is...
A Service Like This?
Priced at $750/month (and $50/additional locations) ODSpecialty is a supercharged marketing package with a very clear measurable goal, sustained new patient specialty appointments.
On average our specialty client is getting anywhere from 25-30 new patients a month. That makes this expenditure a walk in the park, a piece of cake, nearly non-existent.
And if you feel like your optical also needs just as much focus, then try our combo package.